Well played sir
I shan't go into extensive detail on my feelings about Senator John McCain (though if you must know, wanted him to be President in '00, wanted him to be VP in '04, became disgusted with him in late '04, currently regard the man as a pathetic example of what some men will do to become President) and obviously I have no desire for him to become President in '08. Having said that, he's just done a pretty cool/smart thing on his website.
If you've been awake the last week and/or are even marginally a sports fan then you must surelly be aware that we are right at the start of March Madness (the NCAA Basketball tourney for your novices {hi mom!}). Essentially everyone in America is filling out at least one bracket and entering office pools or what have you (I happen to be in five different ones but that's just me).
Senator McCain, in a very crafty move, has setup his own tournament pool on his website, tapping in to the high excitement/participation that is going on right now. Its an impressively cool/smart idea, one I wish one of the candidates from my side of the aisle had come up with first. Senator McCain, at the very least, is going to build up his email list (you've got to give up some info to register) and he's going to get some positive media attention because of the innovativeness of the whole thing (positive outside of people pulling quotes that make him seem like a hypocrite)
Now I myself won't be signing up for the Senator's pool as I have no desire to receive contribution solicitations, though I will admit I am some what curious to see what his bracket looked like. So if anyone wants to sacrifice their email address to get a copy of his bracket, feel free and then send me the results. Either way I'm sure it'll turn up some where.
Holla at me