Dude
Want to read someone going way to in depth in examining a fairly simple commercial? Then read Slate’s analysis of those Budweiser “Dude” commericals. A sample:
The admonitory dude: the dude deployed when your buddy won’t stop humming “Umbrella” on a long car ride. As in, “Dude, enough.”
The interrogative dude: useful for ascertaining whether you’ve dropped a call. “Dude? Are you still there?”
The deflated dude: the dude of bad news. “Dude. Tom Brady’s wearing a boot.”
The exclamatory dude: the dude of good news. “Dude! Tom Brady is no longer wearing a boot!”The sotto voce dude: for classified briefings. “Dude: Here comes that tall drink of water from accounting.”
The blissed-out dude: more accurately rendered as duhuhude. The dude issued upon rediscovering a long-lost Dead tape.
Holla at me