Bad news for all you people who like to listen to Pandora while “working”:
Pandora is one of the nation’s most popular Web radio services, with about 1 million listeners daily. Its Music Genome Project allows customers to create stations tailored to their own tastes. It is one of the 10 most popular applications for Apple’s iPhone and attracts 40,000 new customers a day.
Yet the burgeoning company may be on the verge of collapse, according to its founder, and so may be others like it.
“We’re approaching a pull-the-plug kind of decision,” said Tim Westergren, who founded Pandora. “This is like a last stand for webcasting.”
…
Last year, an obscure federal panel ordered a doubling of the per-song performance royalty that Web radio stations pay to performers and record companies.
Traditional radio, by contrast, pays no such fee. Satellite radio pays a fee but at a less onerous rate, at least by some measures.
As for Pandora, its royalty fees this year will amount to 70 percent of its projected revenue of $25 million, Westergren said, a level that could doom it and other Web radio outfits.
Ah the music industry. They sure do know how to take a good thing and screw it up. In related news, Muxtape, popular with people who live in NY and use Tumblr, has “temporarily” shut down.
This is really rotten news. The music industry just doesn’t get the fact that their traditional means of distribution are more and more irrelevant. Pandora has exposed me to more new music (most of which I have BOUGHT, by the way) than any other source in over 30 years. The ONLY other source that has come close is KDHX (a community radio station in St. Louis). How can exposing music fans to new music be bad for the industry? How can exposing new artists through a growing source of listeners inspire the industry to jack up fees? Is traditional radio doing as much? Oh well - the business side of the industry is simply managing itself into oblivion, and THAT might be good for all of us who remain passionate about great music.